Skills & Competencies for Online Merchandising Manager

Online Merchandising Manager job profile

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JOB SUMMARY for Online Merchandising Manager

Develops strategy and manage the execution of online/site merchandising to achieve online marketing and sales goals.

JOB RESPONSIBILITIES for Online Merchandising Manager

Creates and optimizes the product assortments and categories for the online product catalog. Utilizes analytics to monitor traffic, customer behavior, sales trends, and feedback and to gain customer insights. Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns and trends. Collaborates on the development of open to buy inventory (OTB) and purchasing plans and budgets. Recommends site and usability enhancements.

Online Merchandising Manager SALARY RANGE

BASE 50%
$115,507
TOTAL 50%
$121,429
Job Level
M02
Job Code
IT10000087
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Online Merchandising Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Online Merchandising Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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5 hard skills or competencies (industry competencies) for Online Merchandising Manager

1 Industry Competency – Retail Industry
Proficiency Level -2
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Names commonly used tools and systems for processing transactions and managing retail inventory levels.
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Level 2 Behaviors
(Light Experience)
Supports the implementation of standard procedures and store protocols to ensure smooth retail operations.
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Level 3 Behaviors
(Moderate Experience)
Works closely with merchandising teams to create visually appealing displays and maximize product visibility.
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Level 4 Behaviors
(Extensive Experience)
Supervises the team in conducting market analysis and competitor research to gain a competitive advantage.
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Level 5 Behaviors
(Mastery)
Promotes the use of e-commerce platforms and retail channels to drive online sales and customer engagement.
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2 Industry Competency – Merchandising
Proficiency Level -3
Skill definition-Strategically planning, executing, and managing product merchandising, pricing, and promotions to increase customer engagement and maximize revenue.
Level 1 Behaviors
(General Familiarity)
Lists the factors to consider for determining and setting appropriate pricing for merchandise.
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Level 2 Behaviors
(Light Experience)
Supports the planning and execution of promotional campaigns to drive customer engagement and sales.
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Level 3 Behaviors
(Moderate Experience)
Works closely with the marketing and other retail teams to develop promotional campaigns for various product lines.
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Level 4 Behaviors
(Extensive Experience)
Oversees the development and implementation of store layouts to ensure product visibility and increase sales.
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Level 5 Behaviors
(Mastery)
Recommends advanced retail layout and design systems to maximize merchandising results across sales locations.
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3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

6 general skills or competencies (Job family competencies) for Online Merchandising Manager

1 Job Family Competencies – Digital Marketing Strategy
Proficiency Level -3
Skill definition-Researching, planning, implementing, and evaluating digital marketing activities to reach target audiences and achieve business goals.
Level 1 Behaviors
(General Familiarity)
Identifies market segmentation techniques, such as demographic and psychographic segmentation.
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Level 2 Behaviors
(Light Experience)
Develops compelling and engaging content for various distribution channels.
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Level 3 Behaviors
(Moderate Experience)
Communicates the digital marketing plan, including roles, responsibilities and expectations, to relevant personnel.
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Level 4 Behaviors
(Extensive Experience)
Closely monitors and assesses customer traffic and conversion rates.
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Level 5 Behaviors
(Mastery)
Defines and sets clear and measurable goals for the digital marketing strategy.
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2 Job Family Competencies – E-commerce Site Management
Proficiency Level -3
Skill definition-Planning, designing, and maintaining an e-commerce site to streamline sales channels and improve customer satisfaction.
Level 1 Behaviors
(General Familiarity)
Explains what makes a user-friendly e-commerce site, including presentation, usability, and security.
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Level 2 Behaviors
(Light Experience)
Deals with basic customer issues or complaints related to the operation or function of our e-commerce site.
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Level 3 Behaviors
(Moderate Experience)
Coordinates with logistics and delivery teams to ensure our inventory can fulfill our e-commerce site's orders.
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Level 4 Behaviors
(Extensive Experience)
Improves customer data security within the e-commerce site's payment processing system.
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Level 5 Behaviors
(Mastery)
Develops customized UX designs including tailored recommendations for shoppers on our e-commerce site to drive sales.
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3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Online Merchandising Manager

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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2 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Contrasts KPI with other performance management tools, such as Balanced Score Card (BSC) and Objectives and Key Results (OKR).
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Level 2 Behaviors
(Light Experience)
Compiles and updates KPI data to show impact on productivity.
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Level 3 Behaviors
(Moderate Experience)
Communicates KPI-related initiatives such as what, why, and how to ensure transparency.
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Level 4 Behaviors
(Extensive Experience)
Consults on using KPI for business review and forecasting.
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Level 5 Behaviors
(Mastery)
Conducts lectures on KPI best practices at industry conferences.
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3 Online Merchandising Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Online Merchandising Manager
Proficiency Level - 4
5 Competency for - Online Merchandising Manager
Proficiency Level - 5

Summary of Online Merchandising Manager skills and competencies

There are 5 hard skills for Online Merchandising Manager, Retail Industry, Merchandising, Category Management, etc.
6 general skills for Online Merchandising Manager, Digital Marketing Strategy, E-commerce Site Management, Content Marketing, etc.
12 soft skills for Online Merchandising Manager, Business Acumen, Key Performance Indicators (KPI), Budgeting, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Online Merchandising Manager, he or she needs to be skilled in Business Acumen, be skilled in Key Performance Indicators (KPI), and be proficient in Budgeting.

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